Ulzi builds a safe navigation app that aims to prevent sexual assault through community involvement and artificial intelligence, but was having a difficult time articulating their complex product to the user in a clear way to gain trust.
In a 2 week sprint, I designed and lead the UX/UI redesign to clearly articulate what the product is and build trust for skeptical users. A conversational and simple brand voice along with ample negative space, clear visuals, and an easy to navigate UX helps to build trust for community engagement.

Designed in collaboration with Front-End Engineer/SEO Specialist JJ Avila and Director of Content Hannah Joslin

A mixed bag of editorial, spot, and personal illustrations.

Cover design and book layout created for William Strunk Jr's legendary literary style guide "The Elements of Style."

Designed together with Zach Baker and Rachel Martin.
If you think the pattern is mesmerizing, you've go to check out Zach's work.
If looking at the text's organization feels like a deep breath, you'll find a lot more of that over on Rachel's site.

This project is being worked on under NDA. No further work can be shown at this time.

Poster designs created to illustrate three of the United Nation's "Universal Declaration of Basic Human Rights," to emphasize the unity, belonging, and freedom that should exist at the most basic human level.
 

After one of the many typography classes taken in Cal Poly's Graphic Design program, I created this booklet to help me remember the multiplicity of minor yet wildly important details thrown my way. I aimed to communicate this information on a very approachable level and in a conversational tone, posing the question, "is typography fun?"
The answer is definitely yes.

(if you are yet to think so, you might want to check out the full booklet here.)

In a world where the palaver of passively advocating for a cause has become background noise for many, I became frustrated with the posters, posts, and platitudes used to deflect responsibility onto others. 

So when given a project to advocate for a cause using the lyrics to Marvin Gaye's legendary "Mercy Mercy Me," I chose to use the lyrics as a vehicle to spark viewers into engaging in whatever cause they find themselves most passionate about. 

After months of having hundreds of people line up outside of a bread maker's house just to get some of the bread he was making off his back porch, Back Porch Bakery was born. Branding, illustrations, and pattern design were created to reflect the guerrilla baking that was at the roots of Back Porch Bakery.

Identity and branding made together with Habib Placencia. If you're into great work, check out whatever he's making. 

A magazine about type, for type enthusiasts, by type enthusiasts created from collected content by students.